Inside Chassidus Campaign
Project
Inside Chassidus Fundrasing Campaign
Role
Ideation
Branding
Content Design
Date
2024
Inside Chassidus needed a compelling and cohesive brand identity for their RaiseThon fundraising campaign, centered around the theme "Insider." The branding had to resonate with their audience, emphasizing a sense of belonging and deeper connection to Torah learning. The challenge was to design a visual and messaging system that made donors feel like true insiders—essential contributors to the growth of Inside Chassidus—while ensuring the campaign was engaging, conversion-driven, and aligned with the organization's core values.
Challenge
& Objective
The visual identity for the campaign was designed to literally and figuratively represent the concept of being an "Insider." I used brackets as a framing device to enclose key text, symbolizing inclusion and exclusivity—bringing donors inside the mission of Inside Chassidus. Additionally, I incorporated light and illumination to highlight important messaging, reinforcing the idea that Torah learning brings clarity and enlightenment. With the brand established, I created cohesive branded content for the RaiseThon campaign across multiple platforms, including the raisethon.com website, Instagram, and printed advertisements.
Conclusion
The branding and design for the RaiseThon campaign were well-received and contributed to its success. By aligning the design with the "Insider" theme, we were able to create an experience that resonated with donors and fostered a deeper connection to the cause. The campaign ultimately raised over $200,000, which was 22% more than the initial goal. This outcome reflects the power of thoughtful design in engaging supporters and encouraging meaningful contributions.