Inside Chassidus Campaign
Project
Inside Chassidus Fundrasing Campaign
Role
Ideation
Branding
Content Design
Date
2024
Challenge
& Objective
Inside Chassidus needed a compelling and cohesive brand identity for their RaiseThon fundraising campaign, centered around the theme "Insider." The branding had to resonate with their audience, emphasizing a sense of belonging and deeper connection to Torah learning. The challenge was to design a visual and messaging system that made donors feel like true insiders—essential contributors to the growth of Inside Chassidus—while ensuring the campaign was engaging, conversion-driven, and aligned with the organization's core values.
Conclusion
The branding and design for the RaiseThon campaign were well-received and contributed to its success. By aligning the design with the "Insider" theme, we were able to create an experience that resonated with donors and fostered a deeper connection to the cause. The campaign ultimately raised over $200,000, which was 22% more than the initial goal. This outcome reflects the power of thoughtful design in engaging supporters and encouraging meaningful contributions.