Demo Festival
Summary
The expectation for this project was to create an original visual motif conveying the meaning of the word “initiation”. Based on the motif we were asked to create a bilingual brochure and website for a festival of our choice.
My Role
Ideation
Typography
Illustration
UX/UI
Branding
Tools
XD
Illustrator
InDesign
Photo Credits
Transavia
Studio Dumbar
Aad Hoogendoorn
Jurriaan Hos
Xavier Monney
Vera van de Seyp
Final Product
I chose a motion design festival for this project because I felt the word ‘initiation’ conveyed a sense of movement and incorporated this idea into the visual motif. My goal for designing the festival pamphlet was to balance the amount of text with engaging photography and images that would excite the reader and give them a sense of what Demo is all about.
UX/UI
When designing the website, I explored not only how I could convert the print version to digital, but also how I could take advantage of the digital space. Animating the visual motif seemed like a natural choice for a motion design festival and I tried incorporating motion into the events page as well to create a more engaging experience.
